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About us

We empower businesses to navigate their sustainability journey with confidence and clarity, transforming ESG reporting from a regulatory requirement into a strategic advantage.

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Our story

neoeco was born out of a shared vision between two brothers, Robert and Stephen Pell, who saw the urgent need for businesses to address their environmental impact without compromising their operational efficiency.

Robert, with his rich background in life cycle assessment (LCA) and environmental science, and Stephen, an experienced chartered accountant who has founded and scaled a technology focused international accounting business, combined their expertise to create a solution that bridges the gap between environmental responsibility and financial accountability.


We match your business operations with thousands of ESG data points, simplifying the complex landscape of sustainability reporting. neoeco empowers you to make informed decisions for sustainable progress—for people, profit, and planet.

Our mission

At the heart of our mission is a simple yet powerful idea: to enable businesses of all sizes to seamlessly integrate sustainability into their operations, ensuring a positive impact on the planet while driving profit.

Our innovative approach to ESG accounting combines cutting-edge technology with comprehensive data analysis, offering precise reporting, measurement, and forecasting tools designed for today's and tomorrow's sustainability challenges.

Our founders

Stephen Pell

Stephen Pell

Co-founder & CEO

Stephen holds a BA (Hons) in Geography from the University of Birmingham (2004-2007) and is a Chartered Accountant (ACCA, 2010), Chartered Tax Advisor (CTA, 2012), and Fellow Chartered Accountant (FCCA, 2015), with two Accounting Excellence Awards (2020/2021).

  • Award-winning chartered accountant.
  • Recognised thought-leader in accounting technology.
  • Experienced CEO and CFO.
  • Built and scaled a multinational technologically advanced accounting firm.

Our founders

Robert Pell

Robert Pell

Co-founder & Sustainability Lead

Robert Pell holds a BSc in Geology & Geography (Hons) from the University of Birmingham (2009-2012) and a PhD in Responsible Sourcing of Rare Earths from the University of Exeter (2015-2018).

  • World-leading sustainability academic.
  • Over 20 academic papers published.
  • Founder and CEO of a specialist LCA consultancy.
  • Part of All Party Parliamentary Group (APPG) on ESG.

Our founders

Feruzjon Majidov

Feruzjon Majidov

Co-founder & CTO

Feruzjon holds a Bachelor of Science in Computer Science with First Class Honours from the University of East London.

  • Highly experienced full-stack developer.
  • Expert in AI and Machine Learning.
  • Former Senior Software Engineer at Minviro.

Get to know the full team

Find us on LinkedIn and connect with the thought leaders and talent that neoeco is made of.


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